The strict three-step judging process for the Awards ensures that all entries are carefully scrutinised for their technical standards as well as their creative calibre.
SBID understands that while design, when it works well, can lift the spirit and inspire, design is not merely a veneer that pleases the eye. In order for a product or even an idea to be deemed ‘well-designed’, it must be function well and be fit for purpose in addition to having aesthetic value.
The SBID Product Design Awards celebrate all aspects of great design, from aesthetics to functionality. For this reason, the first step of the three-step voting system is judged by a specially selected technical panel of experts. The panel consists of professionals working in many areas of design and industry. The Technical Panel are highly knowledgeable about the latest industry standards, legal regulations and technical innovations.
In the initial stage of the voting process, each entry in the SBID Product Design Awards is subject to close scrutiny by our Technical Panel ensuring every entry adheres to relevant industry standards and is genuinely fit for purpose. Any entries that do not meet the required standard will not go forward to the second stage. The second stage and Finalists are assessed by the expert panel of judges, with the public contributing 30% of the final score.
This initial stage is crucial as it means we can truly and proudly affirm that all eventual finalists and winners have attained the highest possible standards across all areas. Thanks to the professionalism of all our judges, the SBID Product Design Awards genuinely celebrate excellence in design.